| Features〔Brand-based TQM〕 |
| Introduction to the Feature |
Yukio TAKIZAWA |
3 |
| Brand Management 2.0 |
Yuichiro KATO |
5 |
| Brand-based TQM in KOMATSU |
Akira SUGIKI |
15 |
| Case of LEXUS Brand |
Kiyotaka ISE |
20 |
| A New Challenge of Glico: Brand Value Designing Based on the Core Competence |
Takao HOSOKAWA/
Sunao EGAWA |
26 |
| Round Table Discussion |
Yoshiro MITSUFUJI/
Kiyoshi SAWADA/
Yozo ITO/
Yukio TAKIZAWA/
Kenji MURAKAWA/
Nobuzumi FUJII/
Yuichiro KATO |
36 |
| Integrating "TQM" and "Brand Management" |
Katsuya HOSOTANI |
45 |
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| Reportage |
| The 115th Symposium |
Yasuo HATANO |
51 |
| The 84th Technical Conference |
Tsutomu WADA |
54 |
| Technical Note |
| Robust Parameter Design with Covariate of Noise Factor |
Toshihiro HIRANO/
Masami MIYAKAWA |
65 |
| Survey and Field Study |
| A Structured Model of Difficulties in Implementing and Promoting QMS in Hospital A |
Masaaki KANEKO/
Tetsuo SHIWAKU/
Masahiko MUNECHIKA/
Satoko TSURU/
Yoshinori IIZUKA |
72 |
| Quality Report |
| A Study on Transfer of Quality Management Technology Abroad |
Chunyu ZHAO/
Tomoko MOCHIZUKI/
Hiroshi OSADA |
88 |
