学会誌「品質」 | 「品質」目次 | Vol.37, No.4, 2007 （英訳）

Features	〔Brand-based TQM〕
	Introduction　to the Feature	Yukio TAKIZAWA	3
	Brand Management 2.0	Yuichiro KATO	5
	Brand-based TQM in KOMATSU	Akira SUGIKI	15
	Case of LEXUS Brand	Kiyotaka ISE	20
	A New Challenge of Glico: Brand Value Designing Based on the Core Competence	Takao HOSOKAWA Sunao EGAWA	26
	Round Table Discussion	Yoshiro MITSUFUJI / Kiyoshi SAWADA Yozo ITO / Yukio TAKIZAWA Kenji MURAKAWA / Nobuzumi FUJII Yuichiro KATO	36
	Integrating "TQM" and "Brand Management"	Katsuya HOSOTANI	45

Reportage
The 115th Symposium	Yasuo HATANO	51
The 84th Technical Conference	Tsutomu WADA	54

Technical Note
Robust Parameter Design with Covariate of Noise Factor	Toshihiro HIRANO Masami MIYAKAWA	65

Survey and Field Study
A Structured Model of Difficulties in Implementing and Promoting QMS in Hospital A	Masaaki KANEKO / Tetsuo SHIWAKU Masahiko MUNECHIKA / Satoko TSURU Yoshinori IIZUKA	72

Quality Report
A Study on Transfer of Quality Management Technology Abroad	Chunyu ZHAO / Tomoko MOCHIZUKI / Hiroshi OSADA	88