学会誌「品質」
| 「品質」目次 | Vol.46, No.4, 2016（英訳）
「目次」の一覧へ戻る
Message from Head of Kansai Branch
Masaru KONDOU
3
Features 〔A New Paradigm of Brand Manegement in The Value Co-creation Age〕
Introduction to the Features
Yuichiro KATO
4
Sustainable Competitive Advantage Brought by Category Branding based on the Company's Philosophy
Miwako SAITO
6
Shift Towards Service Industry by Manufacturer Based on Forward-looking Solution Concept-New Business Model which“SMARTCONSTRUCTION” Aims at-
Chikashi SHIKE
11
Creating Attractive Corporate Values Levaraging Internal Branding
Yasuhiro AOYAMA
18
Construction of the Value Chain by the Participation of Stakeholders who Sympathize with the Brand Philosophy
Hideaki TSURUTA
29
Brand Management and TQM in the Value Co-creation Age
Yuichiro KATO
34
Category Branding ：The method of the business creation through the future insight
Naoki FUKUDA
43
Report of Research Group
Report of the Technometrics Research Group−The Past and Future of The Tehcnometrics Research Group−
Manabu KUROKI
49
Measurement of Advertising effects by Marketing Mix Modeling with a Future Perspective
Toru IMAI
55
Trend of the SQC Based on Data Clustering−Studies of Categorical Data Analysis Based on Principal Points for Multivariate Binary Distribution−
Haruka YAMASHITA
61
Some Notes on the Application of Regression Analysis to Causal Analysis
Manabu KUROKI
67
Reportage
The 158th Symposium
Shigechika HIGAKI
74
The 160th Symposium
Kazauo TATEBAYASHI
78
Quality Report
Analysis of Sequential Experiments with Ordinal Factors by ANOVA-model
Tetsuo MATSUMOTO／
Tomoya HIRANO／
Takeo WADA
89
Optimization of the Calibration Period in the Case that“JIS Z 9090” is not Applicable−In the Case of Pin Gauges−
Ichiro SASAKI／
Wenjing GAO／
Xifeng WANG
95
「目次」の一覧へ戻る
