‘æ‚R‚P”N“x–ðˆõ‹y‚Ñ‘ã‹cˆõEŒÚ–â–¼•ë
i2001”N10ŒŽ`2002”N‚XŒŽ)

ID–ð@ˆõ iŒhÌ—ªj
–ðE Ž@–¼ ‹Î@@@–±@@@æ
‰ï’· Žë–ì@‹Iº “Œ‹ž—‰È‘åŠw ‹³Žö HŠw•”Œo‰cHŠw‰È
•›‰ï’· ûü‹´@@˜N (Š”)ƒfƒ“ƒ\[ Žæ’÷–ð‰ï’·
V ”ђˁ@‰xŒ÷ “Œ‹ž‘åŠw ‹³Žö ‘åŠw‰@ HŠwŒnŒ¤‹†‰È
—Ž– “Vâ@Ši˜Y ÂŽRŠw‰@‘åŠw ‹³Žö —HŠw•”Œo‰cƒVƒXƒeƒ€HŠw‰È
V ’–Œ´@³Žç ‘åã“d‹C’ʐM‘åŠw ‹³Žö ‘‡î•ñŠw•”
V š¢ì@—²•v “Œ‹žH‹Æ‘åŠw ‹³Žö ŽÐ‰ï—HŠwŒ¤‹†‰ÈŒo‰cHŠwêU
V ‘¾“c@˜aG –L“c–aD(Š”) Žæ’÷–ð‰ï’·
V ’·“c@@—m ŽR—œ‘åŠw ‹³Žö HŠw•” zŠÂƒVƒXƒeƒ€HŠw‰È
V Œ“Žq@@‹B •‘ H‹Æ‘åŠw@uŽt HŠw•”Œo‰cHŠw‰È
V â@@N•v “ú–{“d‹C(Š”)•iŽ¿„i•” •”’·
V àV“c‘PŽŸ˜Y šŽR—Šw‰€‘åŠw@‹³Žö@¶Šˆ‰ÈŠw•” ¶ŠˆŽÐ‰ï‰ÈŠw‰È
V Ži”n@³ŽŸ MIT Sloan School of Management Visiting Professor
V —é–؁@˜aK “d‹C’ʐM‘åŠw ‹³Žö ƒVƒXƒeƒ€HŠw‰È
V ‚Œ©@º—Y “ú–{“ÁŽê“©‹Æ(Š”)Žæ’÷–ð
V ’|‰º@³¶ (à)“ú–{‹KŠi‹¦‰ï@‹³ˆçŒ¤C•”@•”’·
V “c•”@M—Y ¼‰º“dŽq•”•i(Š”)@•iŽ¿ŠÇ—•” •”’·
V ‰i“c@@–õ ‘ˆî“c‘åŠw ‹³Žö —HŠw•” Œo‰cƒVƒXƒeƒ€HŠw‰È
V •ŸŠÛ@“T–F (Š”)‚m‚s‚s-‚l‚dƒRƒ“ƒTƒ‹ƒeƒBƒ“ƒO@Žæ’÷–ð
V ŽO“c@ªŽj (à)“ú–{‰ÈŠw‹Zp˜A–¿ —Ž– Ž––±‹Ç’·
V Œõ“¡@‹`˜Y ‚i‚t‚j‚h(Š”)H‹Æ—pмݎ–‹Æ•” ‚s‚p‚l„iŽº’·
Šw‰ï—Ž– ”Ñ“c@C•½ (à)“Œ‹žˆã—Õی¯‹¦‰ï —û”n‘‡•a‰@ —Ž–’·E‰@’·
V ™ŽR@“N˜N ’†•”•iŽ¿ŠÇ—‹¦‰ï@ê–±—Ž–
V ¼–{@@—² ŒÃ‰Í“d‹CH‹Æ(Š”j•iŽ¿ŠÇ—„iŽº Žå¸
ŠÄŽ– ‘å‘ê@@Œú –¾Ž¡‘åŠw ‹³Žö —HŠw•” ‹@ŠBî•ñHŠw‰È
V ‘ºì@Œ«Ži ‘O“cŒšÝH‹Æ(Š”)@‘‡Šé‰æ•” •”’·

IID‘ã‹cˆõ i50‰¹‡EŒhÌ—ª@Œv95–¼j
Ž@–¼ ‹Î@@@–±@@@æ
HŽR@Œ“•v ŽY”\‘åŠw •‹³Žö Œo‰cŠJ”­Œ¤‹†–{•”
r–؁@FŽ¡ ŠÖ¼‘åŠw ‹³Žö ¤Šw•”
”Ñ“c@F‹v Œcœä‹`m‘åŠw •Žè —HŠw•”ŠÇ—HŠw‰È
’r¯Ži ‰pb L“‡H‹Æ‘åŠw ‹³Žö HŠw•”Œo‰cHŠw‰È
Î“c@•x—Y ƒ_ƒCƒnƒcH‹Æ(Š”) •iŽ¿•ÛØ•” Žå¸
Î’Á@¹•½ ÂŽRŠw‰@‘åŠw •‹³Žö —HŠw•”Œo‰cƒVƒXƒeƒ€HŠw
ÎŒ´@MŸ KAUTEX TEXTRON KEYLEX Co.ƒNƒIƒŠƒeƒBƒ}ƒl[ƒWƒƒ[
ˆäŠÖ Šì”ª˜Y “ú–{“d‹Cƒtƒ@ƒNƒgƒŠƒGƒ“ƒWƒjƒAƒŠƒ“ƒO(Š”)ƒRƒ“ƒTƒ‹ƒeƒBƒ“ƒO(Ž–)ƒ`[ƒtƒ}ƒl[ƒWƒƒ[
ˆä“c@Ÿ‹v iàj“ú–{‰ÈŠw‹Zp˜A–¿@—Ž–’·
ˆî—t@‘¾ˆê _ŒË‘åŠw uŽt ”­’B‰ÈŠw•”
ˆäã@–L•F ˆ¤ŽOH‹Æ(Š”)@í–±Žæ’÷–ð
“ü‘q@‘¥•v (Š”)ƒfƒ“ƒ\[ Œo‰cŠé‰æ•” ŽåŠ²
ãŒ´@–•v “Œ–k‘åŠw ‹³Žö ‘åŠw‰@ˆãŠwŒnŒ¤‹†‰È ‘Û•ÛŒ’Šw•ª–ì
‰““¡@‰pŽ÷ “Þ—ÇŒ§—§‘åŠw@•‹³Žö ¤Šw•”
‰ª–{@áÁˆê “Œ‹žî•ñ‘åŠw ‹³Žö ‘‡î•ñŠw•”
”ö“‡@‘Pˆê “Œ‹ž—‰È‘åŠw@‹³Žö —HŠw•”Œo‰cHŠw‰È
‰Ÿ‘º ª“ñ˜Y ã•‘åŠw ‹³Žö Œo‰cî•ñŠw•”
¬–ì@“¹Æ ‹Êì‘åŠw •‹³Žö HŠw•”Œo‰cHŠw‰È
¬Œ´@ŽŸ•v iàj“d‹C’ʐM‚“x‰»‹¦‰ï Šé‰æ•” •”’·
Š˜’J@‰À’j •xŽmƒ[ƒƒbƒNƒX(Š”)DPC.•iŽ¿•ÛØ•” •iŽ¿ƒVƒXƒeƒ€ŠÇ—“Š‡Gr’·
‰Í‡@´”Ž ƒCƒ“ƒeƒbƒNEƒEƒFƒuEƒAƒ“ƒhEƒQƒmƒ€EƒCƒ“ƒtƒ@ƒ}ƒeƒBƒNƒX(Š”) ŠÄ¸–ð
_“c@”Í–¾ ¬é‘åŠw ‹³Žö ŒoÏŠw•”
–kœA@˜a—Y Ï…‰»ŠwH‹Æ(Š”) •iŽ¿ŠÇ—Žº’·
ŒN’ˁ@—mŽi Œ³@ƒLƒŠƒ“ƒr[ƒ‹(Š”)
‘‘ò@‰p—Y ’©“ú‘åŠw ‹³Žö Œo‰cŠw•”
‹v•Û“c@m ŒQ”n‘åŠw ‹³Žö HŠw•”Þ—¿HŠw‰È
‹v•Û“c —mŽu L“‡H‹Æ‘åŠw ‹³Žö HŠw•”’m“Iî•ñƒVƒXƒeƒ€HŠw‰È
åU“c@—S–í ƒAƒCƒVƒ“¸‹@(Š”) GM
•–؁@@Šw “Œ‹žH‹Æ‘åŠw‘åŠw‰@ •Žè ŽÐ‰ï—HŠwŒ¤‹†‰È
•“‡@•ÄŽq ‰«“ê‹âs ‘‡Šé‰æ•” ‘–±‰Û’·
_ŽR@@”É Z—Fd‹@ŠBH‹Æ(Š”) Šé‰æ–{•” ’S“–•”’·
¬¼@³º ŽO•H“d‹@(Š”) –{ŽÐ •iŽ¿•ÛØ„i•” •”’·
²”Œ@kŽi “Œ‹ž“d—Í(Š”) ‹³–±ŠÇ—•” •”’·
â‘q@ÈŒá iàj“ú–{‹KŠi‹¦‰ï —Ž–’·
ŽOé@˜ÐŽO ŠÖ“Œ‰»Šw(Š”)•iŽ¿•ÛØ•” •”’·
“ˆè@^m H“cŒ§—§‘åŠw •‹³Žö ƒVƒXƒeƒ€‰ÈŠw‹ZpŠw•”
“ˆ“c@‰p•ã “ú–{•iŽ¿Œo‰cŒ¤‹†‰ï@‘ã•\
Žu‘º@Œ’ˆê —®‹…‘åŠw ‹³Žö –@•¶Šw•”
‰º“c —S‹I•v ŒQ”nH‹Æ‚“™ê–åŠwZ ‹³Žö ‹@ŠBHŠw‰È
h’J@³•v ‘å“ú–{ƒCƒ“ƒL‰»ŠwH‹Æ(Š”) ¶ŽY•” •iŽ¿ŠÇ—’S“– •”’·
—é–؁@Ž÷‹g ƒTƒ“ƒfƒ“(Š”) »‘¢–{•” •iŽ¿ƒOƒ‹[ƒvƒŠ[ƒ_[
ŠÖ@ —fˆê ŒQ”n‘åŠw •‹³Žö HŠw•”î•ñHŠw‰È
£è@@‘€ (Š”)ƒuƒŠƒaƒXƒgƒ“ •iŽ¿•ÛØ–{•” ‚s‚p‚l„iŽº’·
“c’†@_Œõ ˆ¤’mŠw‰@‘åŠw •‹³Žö Œo‰cŠw•”Œo‰cŠw‰È
“c’†@Œ’ŽŸ “d‹C’ʐM‘åŠw •‹³Žö ‘åŠw‰@î•ñƒVƒXƒeƒ€HŠw‰È
“c’†@@G Žl‘‘åŠw ‹³Žö Œo‰cî•ñŠw•”
“c•Ó@’å—Y ƒLƒƒƒmƒ“(Š”) •iŽ¿–{•” •iŽ¿Šé‰æƒZƒ“ƒ^[ •›Š’·
“c•š@dŒ« (Š”)–L“cŽ©“®D‹@»ìŠ TQM„i•” •”’·
’ѐA@•qs ˆ¤’m»|(Š”)AMS-IT•” Žå¸
’ց@@LŒv ’}”g‘åŠw ‹³Žö ‘åŠw‰@Œo‰cƒVƒXƒeƒ€‰ÈŠw
•y“c@M–ç (ˆã–@à)‰Í–k‘‡•a‰@ í–±—Ž– à’c–{•”Ž––±•”’·
‰iˆä@ˆêŽu ‹Êì‘åŠw uŽt Œo‰cŠw•”‘ÛŒo‰cŠw‰È
’†“‡@Œ’ˆê ‘åãH‹Æ‘åŠw •‹³Žö@HŠw•”Œo‰cHŠw‰È
’†¼@Š°Žq ¬æü‘åŠw ‹³Žö ŒoÏŠw•”
’†–ì@@ŽŠ ‚j‚n‚l‚`‚s‚r‚t ¶ŽY–{•” •iŽ¿•ÛØ•” Žå”C‹ZŽt
’†–ì@ŽŸ˜Y –L“cH‹@(Š”) Žæ’÷–ð
¼@@•q–¾ ‰ªŽR¤‰È‘åŠw •‹³Žö ¤Šw•”
m‰È@@Œ’ –¼ŒÃ‰®H‹Æ‘åŠw •‹³Žö ¶ŽYƒVƒXƒeƒ€HŠw‰È
ˆäã —²ŽO˜Y ‘O“cŒšÝH‹Æ(Š”)Ž·s–ðˆõ Œo‰cŠÇ—–{•”‘‡Šé‰æ•”’·
–ìŒû@”ŽŽi —¬’ʉȊw‘åŠw •‹³Žö ¤Šw•”Œo‰cŠw‰È
–쑺@@ŒO (Š”)“ú–{‰ÈŠw‹ZpŒ¤CŠ@ISO„iE•iŽ¿•ÛØŽº ‰Û’·
–쑺@dM ˆ¤’mH‹Æ‘åŠw@‹³Žö Œo‰cHŠw‰È
–쑺@OŒõ “ŒŠC‘åŠw ‹³Žö “dŽqî•ñŠw•”
—с@@˜aK ƒgƒˆƒ^ŽÔ‘Ì(Š”) Œo‰cŠé‰æ•” Žå¸
—с@@–F˜Y ƒgƒˆƒ^Ž©“®ŽÔ(Š”) TQM„i•” •”’·
“Œo@˜a‹³ “úŽYŽ©“®ŽÔ(Š”)ƒoƒŠƒ…[ƒAƒbƒv„iƒ`[ƒ€ ŽåŠ²
‹v•x@O•¶ ‹ãB¼‰º“dŠí(Š”)ƒvƒŠƒ“ƒ^(Ž–)»‘¢ƒOƒ‹[ƒvw”ƒŠÇ—ƒ`[ƒ€Žå”C
•½‰ª@³”Ž ¼‰º“dŽq•”•i(Š”) î•ñ•”•i•” •iŽ¿ŠÇ—‰Û ‰Û’·
•½—с@—ǐl (Š”)ƒeƒNƒmƒtƒ@ ‘ã•\Žæ’÷–ð
L£@Œ[—Y “Œ‹ž—‰È‘åŠwz–K’ZŠú‘åŠw uŽt
“¡–{@—Çˆê Îì“‡”d–dH‹Æ(Š”)q‹ó‰F’ˆ(Ž––{)•iŽ¿•ÛØ•” •”’·‘㗝
“¡Œ´@—f—² “ú–{“d‹C(Š”) •iŽ¿„i•” “Š‡ƒ}ƒlƒWƒƒ[
¼‰Y@Œb‰î ƒIƒŠƒ“ƒpƒXŒõŠwH‹Æ(Š”) ‰f‘œ•iŽ¿•ÛØ•”
¼“ˆ@•q‘× ‘ˆî“c‘åŠw ‹³Žö —HŠw•”Œo‰cƒVƒXƒeƒ€HŠw‰È
¼ŽO@”üs ¼‰º“dH(Š”)•iŽ¿R&DƒZƒ“ƒ^[ •iŽ¿Šé‰æE„iƒOƒ‹[ƒv‰Û’·
ŽO–؁@aŽs ˆ¤’m»|(Š”)Žå¸
•õ@@F‘¥ ƒTƒ“ƒgƒŠ[(Š”)@•iŽ¿•ÛØ•”’·
ŽO‘î@ËŽO •‘ –ìÔ\Žš•a‰@ •›‰@’·
‹{•@GŽŸ (Š”)’|’†H–±“X ‘åã–{“X TQM„iŽ––±‹Ç’·•â²
‹{“c@@“O (Š”)ƒR[ƒZ[ Œ¤‹†–{•”EŠJ”­Œ¤‹†Š Š’·
‹{‘º@èc•v ’†‰›‘åŠw ‹³Žö —HŠw•”Œo‰cƒVƒXƒeƒ€HŠw‰È
“‹ß@‰ë•F ‘ˆî“c‘åŠw ‹³Žö —HŠw•” Œo‰cƒVƒXƒeƒ€HŠw‰È
‘ºã@‹`Ži (Š”)ƒŠƒR[ CSE•iŽ¿–{•” QS„iŽº Žº’·
•Û“c@Ÿ’Ê (Š”)“ú—§»ìŠ ‘‡‹³ˆçƒZƒ“ƒ^‹ZpŒ¤CŠƒVƒjƒAƒvƒ‰ƒ“ƒjƒ“ƒOƒ}ƒl[ƒWƒƒ
ŽR“à@‹±‹v ƒRƒjƒJ(Š”) KQM„iŽº ’S“–‰Û’·
ŽRú±@@Žç ƒuƒ‰ƒU[H‹Æ(Š”) »‘¢‹Zp•” •”’·
ŽR“c@‘׍O •Ÿˆä‘åŠw •‹³Žö HŠw•”‹@ŠBHŠw‰È
ŽR–{@žÄˆê Ž­“‡ŒšÝ(Š”) •iŽ¿EŠÂ‹«ƒ}ƒlƒWƒƒ“ƒgŽº Žº’·
á–{@’¼Ž÷ ‚m‚s‚sƒf[ƒ^’ʐM(Š”)COEƒVƒXƒeƒ€–{•” •iŽ¿•ÛØ•”TQM„i’S“–‰Û’·
‰¡ŽR ^ˆê˜Y •‘ H‹Æ‘åŠw ‹³Žö Œo‰cHŠw‰È
‹g“c@kì ÂŽRŠw‰@‘åŠw ‹³Žö ‘åŠw‰@‘Ûƒ}ƒlƒWƒƒ“ƒgŒ¤‹†‰È
‹gŒ´@ß•v (Š”)“ŒŽÅ ŽQŽ– ‹ZpŠé‰æŽºQS„iƒZƒ“ƒ^[
‹g‘º@ŽçO ŠÖ¼“d—Í(Š”)@Šé‰æ•”TQM„iƒOƒ‹[ƒv •›•”’·
˜a‹ï@Œ’Ž¡ “ú–쎩“®ŽÔ(Š”) ŽQ—^ •iŽ¿•ÛØ•” •”’·
“n•Ó@Šì“¹ ŽR—œ‘åŠw •‹³Žö HŠw•”ƒRƒ“ƒsƒ…[ƒ^EƒƒfƒBƒAHŠw‰È

IIIDŒÚ@–â
‘O“c –”•ºåÊ ‘O“cŒšÝH‹ÆŠ”Ž®‰ïŽÐ@‘ã•\Žæ’÷–ð‰ï’·
ŽR‰ª@Œš•v ‚i‚t‚j‚hŠ”Ž®‰ïŽÐ@@‘ã•\Žæ’÷–ð‰ï’·@